Investor's Business Daily · 2019-2021

Options Trading App

How can people learn options trading and find ideas without drowning in complexity?

A 0-to-1 fintech product for options-curious investors: bite-sized lessons, scannable technical analysis, and curated trade ideas in one mobile-first flow. The product reached engineering-ready delivery but did not ship before I left IBD.

Fintech0-to-1 appDesign system
Core app direction: education, market scans, and trade ideas in one mobile-first loop.
Options Trading App overview mockup with mobile screens and brand system.

Core app direction: education, market scans, and trade ideas in one mobile-first loop.

Client
Investor's Business Daily
Role
Product manager + lead product designer

Served as the main product manager and product designer, creating the product from customer research through definition, flows, brand direction, prototyping, design system, contributor management, and developer handoff.

Opportunity

Options trading is intimidating even for experienced investors, and people who want to learn often do not know what to trust or where to practice.

Design response

We turned education, analysis, and trade ideas into one product loop: learn a concept, scan the market, then put the idea into practice with clearer context.

Why it belongs here

It shows the full product-design process in a high-risk financial domain, including customer research, product definition, contributor management, complex data, and an engineering-ready product and brand system. It also states the outcome honestly: the product did not ship before I left.

Research synthesis and journey mapping behind the product decisions.
Research wall of sticky notes beside options-customer journey maps.

Research synthesis and journey mapping behind the product decisions.

Product structure for turning intimidating options research into a guided experience.
Options Trading App solution screen showing app modules and product structure.

Product structure for turning intimidating options research into a guided experience.

Education module concept for learning options without leaving the product flow.
Options Trading App education screen concept.

Education module concept for learning options without leaving the product flow.

Analysis view balancing technical detail with scannable decision support.
Options Trading App analysis screen concept.

Analysis view balancing technical detail with scannable decision support.

Technical-analysis surface designed for quick market context, not chart overwhelm.
Options Trading App technical analysis screen concept.

Technical-analysis surface designed for quick market context, not chart overwhelm.

Progress concept for keeping learning and practice connected.
Options Trading App gamification and progress concept.

Progress concept for keeping learning and practice connected.