Carbon Arc

From audience data to campaigns across ad platforms.

My role
Product design and delivery
Scope
Client portal and data infrastructure
Team
AE Studio
Carbon Arc campaign dashboard with spend, performance, a trend chart and campaign status across Meta and Basis.The original mobile device view showing a client’s date range, spend, conversions, clicks and impressions.
Campaign operations on desktop and mobileProduct design work

One workflow across ad systems

Large clients needed to use Carbon Arc’s audience data across platforms with different rules. I helped shape a portal that brought spend, performance and campaign status together while preserving each platform’s requirements.

Keep the signal useful on mobile

The mobile layout puts the date range above a stack of metrics, with change from the previous week beside each value. A separate chart shows how the selected metric changed over time.

Mobile detail with a weekly date filter, total spend and conversions, each with comparison to the previous week.
Time range, spend and conversions
Mobile detail showing cost per thousand, a metric selector and the daily performance chart.
Cost per thousand and daily trend

From data to delivery

I shaped screens and managed teams through delivery. I also helped build the ingestion, transformation and ontology pipeline that made Carbon Arc data usable in campaign workflows.

The tools reached roughly 100 to 500 users at large clients, including major music-industry organizations.